American Greetings
The Situation
American Greetings concepts, creates and distributes products that are designed to meet consumers’ needs to connect, express and celebrate. While dominating print cards and retail sales, they wanted to get some feedback on their online initiatives from a company with the experience that we have.
The Action
American Greetings brought us in to understand what they were doing and provide as much guidance and direction as possible. The goal was to have a team right next to them to answer questions and participate in the discussion to make sure everybody involved was thinking about things the right way. The end result was a great chance to apply our knowledge and experience to the specific needs of a company like American Greetings.
Results
Our presence helped to provide strategic direction and confidence in execution.
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